Services
We work in four stages. Each one builds on the last — taking you from founder vision to a complete brand strategy, ready for execution
Deliverables
Founder Vision & Intent Document
Problem & Opportunity Definition
Business Type & Scale Direction
Brand DNA
Positioning Statement
Value Proposition Framework
Brand Boundaries
Market & Category Mapping
FAQ
Smarter decisions start with clear answers.
What does the process involve?
Understanding your ambition and context, then mapping market reality, positioning opportunities, and making strategic decisions. You'll get clear direction on what to build and why.
How long does a typical engagement take?
Most projects take 3 to 5 weeks, depending on scope and decision speed. The goal is to move with enough depth to get real clarity, without dragging the process out unnecessarily.
How involved do I need to be?
Across three sessions — 3-4 hours, we ask for your honest thinking on your ambition, constraints, and priorities. We handle everything else. You bring the founder's perspective. We turn it into a clear strategic direction.
What kind of founders do we work with?
We work best with early-stage founders who have something they want to build, but need more clarity before they move into branding, launch, or growth. That includes businesses that are still shaping the idea, refining the offer, or trying to understand where they fit in the market.
Am I too early for brand strategy?
Not necessarily. In fact, a lot of founders come in at the exact stage where things still feel unclear, unstructured, or difficult to articulate. That is often the right time to do this work, because important decisions have not yet been locked in.
What's the difference between N°77 and a creative agency?
Creative agencies start with your brief and deliver visual identity, websites, or campaigns. N°77 starts with your ambition and defines what should be built — before anyone touches design tools. We don't create logos or websites. We create the decisions that make those assets work.
What happens after we complete the strategy?
You receive a clear strategic foundation, including founder intent, market understanding, positioning direction, channel priorities, budget awareness, and a 90-day action plan. This positions you to brief any designer, developer, or marketing partner with total clarity.
Can you refine existing brand work?
Yes, if the core thinking still needs work. Sometimes, founders already have a name, early visuals, a website, or even messaging, but the foundation underneath it remains unclear or inconsistent. In those cases, we can help assess what is working, what feels misaligned, and what needs to be strengthened strategically. The goal is not to undo everything, but to make sure the brand is being built on stronger logic and clearer direction.